Dedicated solely to our pharmaceutical clients, Addison Whitney Healthcare is committed to creating the world's top pharmaceutical brands. Utilizing our interactive and creative process, each name embodies distinctive attributes and benefits. Regulatory guidelines are also considered with the creation of every name candidate.

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Performing a legal availability screen on all name candidates is vital to the name development process, ensuring our clients have a higher rate of success with trademark clearance.

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As an added feature to our pharmaceutical branding process, Addison Whitney maintains a panel of physicians, nurses and pharmacists. The panel provides feedback regarding potential medication errors that could occur based on the name candidates being confused with other pharmaceuticals on the market.

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We have the capability to screen names in any language dialect in the world. Addison Whitney utilizes professional linguists and native speakers to evaluate name candidates in key areas of translation and interpretation. A proper assessment of this data ensures that the names we recommend are both effective and internationally understood.

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Our research methodology has been designed to meet FDA, EMEA and Health Canada guidance for testing pharmaceutical trade names for medication error prevention. Addison Whitney also offers customized, brand-focused research to gauge how appealing each trade name is from a marketing communication perspective.

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Addison Whitney is experienced in developing white papers for regulatory agency submission. When used to accompany the FDA, EMEA and/or Health Canada application for the name candidate(s), these documents provide additional support for the approval of the brand name.

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Our experienced graphic design team has developed a creative and comprehensive design process to provide our clients with effective identity solutions. The goal of our process is to create a successful logo that embodies the overall promise of the brand and provides a springboard into the marketplace.

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We view package design as a method of developing a unique vehicle to explore the brand from both an artistic and technical perspective. The abilities of the design team at Addison Whitney allow us to ensure the integration of these elements in the package, contributing to the ultimate success of the brand.

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Our proven brand strategy methodology will help grow and strengthen your most valuable asset, your brand. Addison Whitney employs a process-driven, interactive approach to brand strategy that will direct you toward owning target audience mind share and differentiating your brand in a crowded marketplace.

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